| Autor: |
Carter, Morgan, Claudia, Townsend |
| Rok vydání: |
2022 |
| Předmět: |
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| Zdroj: |
Current Opinion in Psychology. 46:101320 |
| ISSN: |
2352-250X |
| Popis: |
In response to a recent call to better understand the drivers of self-expressive consumption; this review examines the latest relevant research to identify two broad classes of benefits of self-expressive consumption. First are utilitarian benefits that result from cognitively-driven self-expressions intended to fulfill a consumer's need to create and maintain a self-identity. Second are hedonic benefits that result from the mere act of self-expression and make the consumption experience more fun and pleasurable. This discussion reflects a recent shift in how researchers conceptualize self-expression, from a behavioral mechanism to a basic human need. Moreover, the review highlights findings on various new forms of self-expressive consumption that now occur in the modern marketplace. This review thus offers insights into the positive elements of self-expressive consumption. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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