Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Brazil: Why Not a Pink February?
| Autor: | Vasconcellos-Silva, Paulo Roberto, Carvalho, Dárlinton Barbosa Feres, Trajano, Valéria, de La Rocque, Lucia Rodriguez, Sawada, Anunciata Cristina Marins Braz, Juvanhol, Leidjaira Lopes |
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| Rok vydání: | 2017 |
| Předmět: |
mass screening
medicine.medical_specialty Health Informatics infodemiology cancer information seeking Infodemiology World Wide Web infoveillance 03 medical and health sciences Breast cancer screening breast cancer 0302 clinical medicine Breast cancer medicine health communication Mammography 030212 general & internal medicine Health communication Mass screening Original Paper Internet medicine.diagnostic_test business.industry Public health Public Health Environmental and Occupational Health medicine.disease early detection of cancer 030220 oncology & carcinogenesis Infoveillance business Demography |
| Zdroj: | JMIR Public Health and Surveillance |
| ISSN: | 2369-2960 |
| DOI: | 10.2196/publichealth.7015 |
| Popis: | Background: One of the major challenges of the Brazilian Ministry of Health is to foster interest in breast cancer screening (BCS), especially among women at high risk. Strategies have been developed to promote the early identification of breast cancer mainly by Pink October campaigns. The massive number of queries conducted through Google creates traffic data that can be analyzed to show unrevealed interest cycles and their seasonalities. Objectives: Using Google Trends, we studied cycles of public interest in queries toward mammography and breast cancer along the last 5 years. We hypothesize that these data may be correlated with collective interest cycles leveraged by national BCS campaigns such as Pink October. Methods: Google Trends was employed to normalize traffic data on a scale from 0 ( |
| Databáze: | OpenAIRE |
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