Learning by internationalization: positive effects on innovation in Chinese companies
| Autor: | Bojan Lalic, Marko Ljubicic, Jelena Demko-Rihter, Ming Xu, Nikola Zivlak |
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| Rok vydání: | 2017 |
| Předmět: |
Internationalization
Commerce Chinese company Chinese market innovation internationalization 0502 economics and business 05 social sciences General Engineering 050211 marketing Business inovacije internacionalizacija kineska kompanija kinesko tržište 050203 business & management Industrial organization |
| Zdroj: | Tehnički vjesnik Volume 24 Issue 3 |
| ISSN: | 1848-6339 1330-3651 |
| DOI: | 10.17559/tv-20170307103404 |
| Popis: | Svrha ovog istraživanja je analiza odnosa između inovacija i internacionalizacije, kao i testiranje prezentiranog modela istraživanja. Istraživanjem je obuhvaćeno 486 kompanija iz Kine i dokazano je da internacionalizacija pozitivno utječe na sva četiri tipa inovacija, i to proizvoda, procesa, marketinga i organizacije. Također je dokazano i da se za postizanje inovacija u području marketinga i organizacije naročito preporučuje tzv. internacionalizacija visoke razine. Istraživanje je također dokazalo da je direktni kontakt sa stranim kupcima od iznimnog značaja za ostvarivanje većih koristi od internacionalizacije u kontekstu unapređenja sva četiri tipa inovacija. The purpose of this research is to analyse the relationship between innovation and internationalization in Chinese companies and to test presented research model. During the research process, 486 companies from China were analyzed and all four types, product, process, marketing and organizational innovations are proved to be positively influenced by internationalization. In addition to this, it is proved that for improvement of marketing and organizational innovation high-level of internationalization is highly recommended. What is more, this research has proved that direct contact with foreign customers is extremely important for having higher benefits of internationalization in the context of improvement of all four types of innovation. |
| Databáze: | OpenAIRE |
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