Testing the proposed 'GuidePerf' scale for tourism: performances of tour guides in relation to various tour guiding diplomas
| Autor: | Burak Düz, Erkan Sezgin |
|---|---|
| Přispěvatelé: | Anadolu Üniversitesi, Turizm Fakültesi, Turizm İşletmeciliği Bölümü |
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Tour Guides
Scale (ratio) Relation (database) Performance 05 social sciences Geography Planning and Development Tour Guide Education Tourism Transport engineering Guideperf Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing Business 050212 sport leisure & tourism MathematicsofComputing_DISCRETEMATHEMATICS |
| Popis: | WOS: 000428734600007 The satisfaction perceived from the performance of tour guides (TGs) affects tour operators and other services in the tourism industry. As the tour guiding performance becomes more crucial in service quality and tourist satisfaction, education also becomes a critical tool to enhance the tour guiding performance. Using semi-structured, face-to-face interviews with seven TGs in Cappadocia/Turkey and employing content analysis of the data, the Tour Guide Performance Scale (GuidePerf) was developed in this particular study. Reliability and validity of GuidePerf were supported by exploratory factor analysis and confirmatory factor analysis. The scale was composed of 18 items and three dimensions, namely: "personality and efficiency," "presentableness," and "proficiency." Proceeding to the next step with the approval, the GuidePerf was conducted on the tour participants (TPs) who were guided by three different TG types in terms of the education they had received. The results revealed that there is significance when "presentableness," and "proficiency" dimensions are considered. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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