Aspects of Marketing in Dental Tourism—Factor of Sustainable Development in Romania
| Autor: | Roxana Cristina Marinescu, Flavia Dana Oltean, Manuela Rozalia Gabor, Mihaela Kardos, Aurélia-Felicia Stăncioiu, Marta Kiss |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
lcsh:TJ807-830
Geography Planning and Development lcsh:Renewable energy sources Medical tourism Computer-assisted web interviewing Management Monitoring Policy and Law dental tourism 03 medical and health sciences 0302 clinical medicine stomatognathic system 0502 economics and business Health care sustainable tourism 030212 general & internal medicine Marketing Empirical evidence lcsh:Environmental sciences Sustainable tourism lcsh:GE1-350 Sustainable development dental clinics Romania Renewable Energy Sustainability and the Environment business.industry medical tourism tourism agencies marketing lcsh:Environmental effects of industries and plants 05 social sciences stomatognathic diseases lcsh:TD194-195 General partnership business human activities 050212 sport leisure & tourism Tourism |
| Zdroj: | Sustainability; Volume 12; Issue 10; Pages: 4320 Sustainability, Vol 12, Iss 4320, p 4320 (2020) |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su12104320 |
| Popis: | Dental tourism is a growing and emerging phenomenon that is becoming more attractive to patients due to its potential for decreased expenses, increased convenience, and immediacy of treatment. The necessity for travel is the primary motivation for seeking dental treatment due to the successful cooperation between tourism and healthcare. While dental tourism has been largely researched from the perspective of the patient, our research is the first research to apply a concomitant approach on dental clinics and tourism agencies. The aim of our study wasto provide comprehensive empirical evidence from the perspective of the dental clinics and tourism agencies in Romanian dental tourism. We used a representative sampling with an online questionnaire on 160 dental clinics and 32 tourism agencies. The results indicate that both entities have small amounts of information, but they are interested in investing, promoting, and creating a partnership to create a sustainable industry of dental tourism. Dental tourism could strongly contribute to the country’s image and help to prolong the seasonality of tourism activity by enhancing the strategic marketing of dental clinics and tourism agencies toward sustainable health tourism. |
| Databáze: | OpenAIRE |
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