Factors Influencing the Perception of Website Privacy Trustworthiness and Users’ Purchasing Intentions: The Behavioral Economics Perspective
| Autor: | Alisa Frik, Luigi Mittone |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
media_common.quotation_subject
Control (management) Internet privacy 02 engineering and technology Behavioral economics Trust Empirical model 020204 information systems Perception 0202 electrical engineering electronic engineering information engineering Survey media_common Online privacy business.industry Perspective (graphical) General Business Management and Accounting Focus group Purchasing Computer Science Applications Security Heuristics Psychology business Behavioral biases and heuristics Reputation |
| Zdroj: | Journal of Theoretical and Applied Electronic Commerce Research Volume 14 Issue 3 Pages 24-125 Journal of theoretical and applied electronic commerce research, Volume: 14, Issue: 3, Pages: 125-89, Published: SEP 2019 |
| ISSN: | 0718-1876 |
| DOI: | 10.4067/S0718-18762019000300107 |
| Popis: | In this study, we identified the factors that influence consumer purchasing intentions and their perceptions of the trustworthiness of the privacy-related practices of e-commerce websites. We produced a list of website attributes that represent these factors in a series of focus groups. Then we constructed and validated a research model from an online survey of 117 adult participants. We found that security, privacy (including awareness, information collection, and control), and reputation (including company background and consumer reviews) have a strong effect on trust and willingness to purchase, while website quality plays only a marginal role. Although the perception of trustworthiness and purchasing intention were positively correlated, in some cases participants were more willing to buy from a website that they judged as untrustworthy with regard to privacy. We investigated how behavioral biases and decision-making heuristics may explain the discrepancy between perception and behavioral intention. Finally, we determined which website attributes and individual characteristics impact customer’s trust and willingness to buy. |
| Databáze: | OpenAIRE |
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