Two-Fold Personalized Feedback Mechanism for Social Network Consensus by Uninorm Interval Trust Propagation

Autor: Jian Wu, Sha Wang, Francisco Chiclana, Enrique Herrera-Viedma
Rok vydání: 2022
Předmět:
0209 industrial biotechnology
Consensus
Computer science
Decision Making
Rationality
02 engineering and technology
Interval (mathematics)
Trust
Machine learning
computer.software_genre
Trust relationship
Feedback
Social Networking
Uninorm interval trust propagation
Group decision making
020901 industrial engineering & automation
Operator (computer programming)
0202 electrical engineering
electronic engineering
information engineering

Humans
Electrical and Electronic Engineering
Social network
Mechanism (biology)
business.industry
Computer Science Applications
Group decision-making
Human-Computer Interaction
Minimum cost
Control and Systems Engineering
020201 artificial intelligence & image processing
Artificial intelligence
business
computer
Advice (complexity)
Personalized feedback
Software
Information Systems
Zdroj: IEEE Transactions on Cybernetics. 52:11081-11092
ISSN: 2168-2275
2168-2267
DOI: 10.1109/tcyb.2021.3076420
Popis: The file attached to this record is the author's final peer reviewed version. A twofold personalized feedback mechanism is established for consensus reaching in social network group decision making (SN-GDM). It consists of two stages: (1) generating the trusted recommendation advice for individuals; and (2) producing personalized adoption coefficient for reducing unnecessary adjustment costs. This is achieved by means of a uninorm interval-valued trust propagation operator to obtain indirect trust. The trust relationship is used to generate personalized recommendation advice based on the principle of ‘a recommendation being more acceptable the higher the level of trust it derives from’. An optimization model is built to minimise the total adjustment cost of reaching consensus by determining personalized feedback adoption coefficient based on individuals’ consensus levels. Consequently, the proposed twofold personalized feedback mechanism achieves a balance between group consensus and individual personality. An example to demonstrate how the proposed twofold personalized feedback mechanism works is included, which is also used to show its rationality by comparison with the traditional feedback mechanism in GDM.
Databáze: OpenAIRE