Farm resources, transaction costs and forward integration in agriculture: Evidence from French wine producers
| Autor: | Sylvain Rousset, Philippe Perrier-Cornet, Jean Baptiste Traversac |
|---|---|
| Přispěvatelé: | AgroParisTech, Aménités et dynamiques des espaces ruraux (UR ADBX), Centre national du machinisme agricole, du génie rural, des eaux et forêts (CEMAGREF), Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Institut national d’études supérieures agronomiques de Montpellier (Montpellier SupAgro), Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier (CIHEAM-IAMM), Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM)-Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM)-Institut National de la Recherche Agronomique (INRA)-Centre de Coopération Internationale en Recherche Agronomique pour le Développement (Cirad)-Centre international d'études supérieures en sciences agronomiques (Montpellier SupAgro) |
| Jazyk: | angličtina |
| Rok vydání: | 2011 |
| Předmět: |
2. Zero hunger
Transaction cost Wine Economics and Econometrics Sociology and Political Science media_common.quotation_subject Corporate governance Ceteris paribus Supply chain 05 social sciences Management Monitoring Policy and Law Development Asset specificity Commerce 0502 economics and business [SDE]Environmental Sciences Economics Quality (business) 050207 economics 050203 business & management Food Science media_common Reputation |
| Zdroj: | Food Policy Food Policy, Elsevier, 2011, 36 (6), pp.839-847 |
| ISSN: | 0306-9192 |
| Popis: | International audience; This research aims to understand why French wine producers venture into direct sale to customers instead of selling bulk wine to wine companies. The empirical tests on the French Farm Census confirm the value of both Resource-Based Perspective and Transaction Cost Economics in understanding organizational choices in agriculture and food markets. Because asset specificity in wine trade is low on average, large wine producers have an advantage over smaller ones and so are more likely to venture into direct sale of generic wines. By contrast smaller wine producers are more likely to rely on the bulk wine market, which is less risky for them. In addition our model helps us to understand the effect of the State-sponsored certification of grape and wine quality, the Protected Designation of Origin system. All other things being equal, producers with vineyards of high reputation (PDO) are also more likely to bottle and sell their wines; we guess this is because they wish to capture the value of the PDO reputation, the collective brand name capital owned by the farmers. Finally, saving on transaction cost is only one side of the coin: the most educated wine producers can profitably reinvest their knowledge and capabilities into new activities. These choices have important consequence on the French Wine Supply Chain governance. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full Text from ScienceDirect