The Effect of Knowledge Management through Human Resources Information Systems on Customer Relationship Management in Aquatic Sport Centers
Autor: | Mohsen Harati, Mohammad Keshtidar, Mohamad Reza Esmaeilzade Ghandehari |
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Jazyk: | angličtina |
Rok vydání: | 2017 |
Předmět: |
Human resource management system
Information management Knowledge management Data management Physical Therapy Sports Therapy and Rehabilitation Sociology of sport Customer relationship management aquatic sport centers 03 medical and health sciences customer relationship management lcsh:GV557-1198.995 0302 clinical medicine human resources information systems 0502 economics and business Enterprise relationship management Orthopedics and Sports Medicine lcsh:Science (General) Applied Psychology lcsh:Sports Philosophy of sport business.industry 05 social sciences 030229 sport sciences knowledge management Tourism Leisure and Hospitality Management Business Sport management 050212 sport leisure & tourism Social Sciences (miscellaneous) lcsh:Q1-390 |
Zdroj: | Annals of Applied Sport Science, Vol 5, Iss 3, Pp 69-77 (2017) |
ISSN: | 2322-4479 |
Popis: | Objectives. The purpose of this research is to investigate the impact of knowledge management through information systems of human resources on customer relationship management. Methods. The study population included managers and employees of Mashhad's aquatic sport centres like ‘Blue Waves’, ‘Armaghan’, ‘Surging Waves’, and ‘Sunshine Coast Park’ (600 persons). Using a Morgan table, 234 cases were selected as sample, based on cluster sampling method, and randomly. The research method was descriptive-analytical. Data collection was conducted as a field study. The measurement tools were knowledge management questionnaire and human resources information systems questionnaire and customer relationship management questionnaire respectively. The validity of the questionnaires was observed andapproved by 10 sports management experts and professors of Azad University of Mashhad and Ferdowsi University of Mashhad.Validation was determined by Cronbach’s alpha respectively as 0.91, 0.87 and 0.90. Results. The results showed that knowledge management through human resources information systems has a significant positive effect on customer relationship management. Conclusion. It can be said that aquatic sport centers should more attend the important role of information systems to increase customer satisfaction along with knowledge management. |
Databáze: | OpenAIRE |
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