Clean cut cigarettes: fictitious launch foreshadows actual tobacco industry strategy
| Autor: | Gregory N. Connolly, John M. Pinney, Joseph G. Gitchell, Jack E. Henningfield, Katherine E. Kemper |
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| Rok vydání: | 2006 |
| Předmět: |
Marketing
Health (social science) Industry Watch education Launched technology industry and agriculture Public Health Environmental and Occupational Health Tobacco Industry Advertising Tobacco industry humanities Cigarette brand Tobacco Humans Public Health Business health care economics and organizations |
| Zdroj: | Tobacco Control. 15:341-342 |
| ISSN: | 0964-4563 |
| DOI: | 10.1136/tc.2005.013714 |
| Popis: | A fictitious cigarette brand, "launched" at the 11th World Conference on Tobacco or Health, appears to have been adopted by Philip Morris. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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