Automotive Consumerism towards Car Safety in Malaysia
| Autor: | Khairil Anwar Abu Kassim, Mohd Hafzi Md Isa, Intan Osman, Lawrence Arokiasamy |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
050210 logistics & transportation
Consumerism business.industry 020209 energy 05 social sciences Automotive industry Theory of planned behavior Advertising 02 engineering and technology Purchasing Intervention (law) ASEAN NCAP SAFER 0502 economics and business 0202 electrical engineering electronic engineering information engineering General Materials Science Business Car Safety: Consumerism: Theory of Planned Behavior Purchase Intention Marketing Consumer behaviour Road user |
| Zdroj: | Procedia - Social and Behavioral Sciences. 219:424-430 |
| ISSN: | 1877-0428 |
| Popis: | In Malaysia, road traffic accidents responsible for the loss of lives of approximately 7,000 road users annually and thousand others incapacities. Malaysia since 2006 has been improving its car safety level through regulation and consumer-based approach i.e. ASEAN NCAP. However, the effectiveness of a regulatory or consumer-based approach intervention highly depends on how successful that intervention is in changing consumer behaviour of purchasing a safer car. Thus, this study aims to investigate consumer's behaviour intention with regards to purchasing safer car in Malaysia using the Theory of Planned Behaviour (TPB) that investigate the relation between intention and behaviour. |
| Databáze: | OpenAIRE |
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