Social media: How hospital facebook activity may influence patient satisfaction
| Autor: | Abby Swanson Kazley, Jason P Richter |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Marketing
030505 public health 05 social sciences Centers for Medicare and Medicaid Services U.S Hospitals United States Reimbursement Mechanisms 03 medical and health sciences Patient satisfaction Cross-Sectional Studies Patient Satisfaction 0502 economics and business General Health Professions Linear regression Humans 050211 marketing Social media 0305 other medical science Psychology Social psychology Social Media Quality Indicators Health Care |
| Zdroj: | Health marketing quarterly. 37(1) |
| ISSN: | 1545-0864 |
| Popis: | Some hospitals use social media to promote accurate health-related education, information, and engage consumers. We performed multiple linear regression analyses to determine the associations between hospital Facebook activity and patient satisfaction for 390 hospitals. Hospitals that had a Facebook page were active on Facebook in the past 30 days and had more "likes," had more patients willing to definitely recommend the hospital, and had a higher overall satisfaction score. Practitioners can use the results when considering whether a minimal financial investment in social media may be worth customer loyalty and Centers for Medicare and Medicaid Systems (CMS) reimbursement benefits. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
| Nepřihlášeným uživatelům se plný text nezobrazuje | K zobrazení výsledku je třeba se přihlásit. |