PREDICTING THE RELATIONSHIP BETWEEN PERCEIVED INFLUENCE, BRAND ENGAGEMENT, BRAND EXPECTED VALUE AND INTENTION PURCHASE: AN EMPRICAL STUDY

Autor:	Bella Sugita, Destian F Amaldi, Sabrina O. Sihombing
Rok vydání:	2021
Předmět:	Complementary and alternative medicine Applied psychology Pharmaceutical Science Pharmacology (medical) Expected value Psychology Reliability (statistics) Statistical hypothesis testing Brand engagement Likert scale
Zdroj:	Jurnal Manajemen Terapan dan Keuangan; Vol. 10 No. 01 (2021): Jurnal Manajemen Terapan dan Keuangan ; 42-52
ISSN:	2685-9424 2252-8636
DOI:	10.22437/jmk.v10i01.9263
Popis:	The purpose of this study is to predict the relationship between perceived influence, brand engagement, brand expected value, and intention to purchase. The data were gathered from online respondents. The research questionnaire was built from previous research and the research variables were measured by 5-point Likert scales. Before analyzing data for testing hypotheses, reliability and validity tests are performed first. Hypothesis testing is conducted by using structural equation modeling.The results show that there are four out of six hypotheses that are supported. This paper provides research discussion, limitation, and recommendation for future research
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ae25772f1a4a97ecd6d2dc852a5be887 https://doi.org/10.22437/jmk.v10i01.9263 Zobrazit plný text záznamu