Frames and knowledge in mixed media: how activation changes information intake
| Autor: | Dhavan V. Shah, Douglas M. McLeod, Ben Sayre, Aaron S. Veenstra |
|---|---|
| Rok vydání: | 2008 |
| Předmět: |
Mixed media
media_common.quotation_subject Journalism Persuasive Communication Video Recording Public opinion Psychology Social Politics Judgment Humans Mass Media Applied Psychology media_common Mass media Analysis of Variance Internet business.industry Information Dissemination Communication Stem Cells General Medicine Public relations Democracy Human-Computer Interaction Framing (social sciences) Attitude Reading Research Design Public Opinion Propaganda The Internet Ideology business Social psychology |
| Zdroj: | Cyberpsychologybehavior : the impact of the Internet, multimedia and virtual reality on behavior and society. 11(4) |
| ISSN: | 1557-8364 |
| Popis: | Many people consider strategic framing, the journalistic tendency to reduce politics to a game or competition focused on the tactical maneuvers of political actors, to be harmful to democracy because it erodes citizen interest in the democratic process. Our results demonstrate that this is not always the case. Testing the effects of textual strategic frames and video processing in a digital environment, we show that strategic frames may also provide a context that is more conducive to learning in mixed media news environments than that provided by value frames, those focused on the value conflict between principled policy opponents. Further analysis reveals that this effect is most clearly seen among people who read political blogs (i.e., those who are already active and interested in politics). Our data suggest that for individuals with cognitive networks built around ideological concerns, such as blog readers, value-framed messages provide cues to stop encoding new information, while strategically framed messages lead people to continue absorbing and learning in mixed media environments. |
| Databáze: | OpenAIRE |
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