Psychological aspects of launching new products
| Autor: | Helmut Haenel |
|---|---|
| Rok vydání: | 1990 |
| Předmět: |
Consumption (economics)
Process (engineering) business.industry Feeding Behavior Food Preferences Social dynamics Social Class New product development Food Technology Humans Nutritional Physiological Phenomena Business Food science Psychological aspects Social Change Marketing Food Science Fast foods |
| Zdroj: | Food / Nahrung. 34:265-271 |
| ISSN: | 1521-3803 0027-769X |
| DOI: | 10.1002/food.19900340315 |
| Popis: | Consumer acceptance of a new product is largely a psychological category. Decisive in this process is the correspondence of the trias flavour challenge — appetite — hedonic reward, is the meeting of relevant needs, leading to new consumption habits. The modern food assortment, the pressure to innovation, the introduction of a new product are integral parts or processes of our changed world, of its social dynamics, of its contradictions. „Fast Foods” and „Wholesome Food and Nutrition” are given as examples for successful new developments with strong psychological background. |
| Databáze: | OpenAIRE |
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