What are the determinants of the willingness to share rides in pooled on-demand services?
Autor: | Serge P. Hoogendoorn, Niels van Oort, Oded Cats, Sascha Hoogendoorn-Lanser, María J. Alonso-González |
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Jazyk: | angličtina |
Rok vydání: | 2020 |
Předmět: |
050210 logistics & transportation
Ridesharing 05 social sciences Pooling Preference heterogeneity Transportation Development Article Preference Scenario analysis Willingness to share Microeconomics Travel time Market segmentation Choice modelling On demand 11. Sustainability 0502 economics and business DRT Stated preference Business 050212 sport leisure & tourism Civil and Structural Engineering |
Zdroj: | Transportation, 48 (2021)(4) Transportation |
ISSN: | 0049-4488 |
Popis: | Simulation studies suggest that pooled on-demand services (also referred to as Demand Responsive Transport, ridesharing, shared ride-hailing or shared ridesourcing services) have the potential to bring large benefits to urban areas while inducing limited time losses for their users. However, in reality, the large majority of users request individual rides (and not pooled rides) in existing on-demand services, leading to increases in motorised vehicle miles travelled. In this study, we investigate to what extent fare discounts, additional travel time, and the (un)willingness to share the ride with (different numbers of) other passengers play a role in the decision of individuals to share rides. To this end, we design a stated preference study targeting Dutch urban individuals. In our research, we (1) disentangle the sharing aspect from related time–cost trade-offs (e.g. detours), (2) investigate preference heterogeneity regarding the studied attributes and identify distinct market segments, and (3) simulate scenarios to understand the impact of the obtained parameters in the breakdown between individual and pooled services. We find that less than one third of respondents have strong preferences against sharing their rides. Also, we find that different market segments vary not only in their values of the willingness to share, but also in how they perceive this willingness to share (per-ride or proportional to the in-vehicle time). Further, the scenario analysis demonstrates that the share of individuals who are willing to share rides depends primarily on the time–cost trade-offs, rather than on the disutility stemming from pooling rides per se. |
Databáze: | OpenAIRE |
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