Autor:	Hammad Azzam
Rok vydání:	2021
DOI:	10.4018/978-1-7998-7297-9.ch075
Popis:	A proposition for digital transformation of global groups into efficient enterprises is introduced. At the heart of the proposition is a transformational practice aimed at creating a customer-focused, data-driven global culture in any customer-serving company. The digital age has added a level of complexity to the way we acquire and serve customers. Doing a good job in the traditional channels is not enough anymore. Online is increasingly becoming the channel of choice with the two main customer-interaction paradigms: sell and service. And building a great customer experience is probably the most essential factor of success for both functions.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a8eeed50a3c84b0a53738004e91e5c6d https://doi.org/10.4018/978-1-7998-7297-9.ch075 Zobrazit plný text záznamu