Using wine appreciation apps for students to study wines

Autor:	Steven Kwan Keung Ng, Kenneth Shiu-Pong Ng, Ivan Ka Wai Lai
Rok vydání:	2018
Předmět:	Wine Expectancy theory Management of Technology and Innovation Questionnaire Flexibility (personality) Marketing Unified theory of acceptance and use of technology Psychology Ubiquitous learning Social influence
Zdroj:	International Journal of Services and Standards. 12:243
ISSN:	1740-8857 1740-8849
DOI:	10.1504/ijss.2018.10021931
Popis:	Wine enthusiasts use wine appreciation apps (WAA) for knowing how to appreciate wines. However, these apps can be employed as tools for university students to study wine courses and to obtain wine knowledge. The aim of this study is to extend the unified theory of acceptance and use of technology model for studying the factors that influence students' behavioural intention toward using WAA for supplementing their learning in wine courses. A questionnaire survey was conducted in Macau. Partial least squares software was used to analyse 200 valid data. This study found that the factors for students' intention toward using WAA to study wines include flexibility, performance expectancy, social influence and facilitating conditions. Effort expectancy did not have a positive influence. This study provides a model for researchers in studying mobile education and ubiquitous learning. For enhancing the design of WAA, some recommendations were suggested to WAA developers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a80528aee85b1cfd586b06780534e6cc https://doi.org/10.1504/ijss.2018.10021931 Zobrazit plný text záznamu