A framework for designing new products and services
| Autor: | Carolina Consolación Segura, Ruben Huertas García |
|---|---|
| Přispěvatelé: | Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses, Universitat Politècnica de Catalunya. LEAN MRG - Lean Management Research Group |
| Předmět: |
Service (business)
Marketing Focus (computing) Economics and Econometrics Consumer satisfaction Process management Data collection Computer science Design activities Satisfacció del consumidor Customer services--Marketing Serveis d'atenció al client Key (cryptography) Customer satisfaction Economia i organització d'empreses::Màrqueting [Àrees temàtiques de la UPC] Business and International Management Curriculum Quality function deployment |
| Zdroj: | Recercat. Dipósit de la Recerca de Catalunya instname UPCommons. Portal del coneixement obert de la UPC Universitat Politècnica de Catalunya (UPC) |
| Popis: | Customer satisfaction is an important objective in all areas of business and services. A key issue in today's design activities is to achieve customer satisfaction in an economical way by finding the attributes that are most valuable to customers. In this paper we propose a formal and efficient methodology to design a new service, which is an improvement on a platform service. We propose a methodology to link two tools - the statistical design of experiments (SDE), for data collection, and quality function deployment (QFD), for the development of conceptual alternatives. The focus is only on functional dimensions, but it can be used in symbolic and aesthetic dimensions. The study uses a recent survey on the development of an operations management course curriculum to illustrate the conjoint methodology. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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