The role of advertisements in ESP teaching

Autor:	Irina Petrovska
Jazyk:	angličtina
Rok vydání:	2008
Předmět:	Tourism Leisure and Hospitality Management ComputingMilieux_COMPUTERSANDEDUCATION ComputingMilieux_MISCELLANEOUS foreign language teaching special genre advertisement
Zdroj:	Tourism and hospitality management Volume 14 Issue 1
ISSN:	1847-3377 1330-7533
Popis:	Advertisements are used in foreign language teaching, but this genre is appealing as in the ESP classroom as it is in everyday life. This article examines the main arguments for using ads in EFL, as a specific trend in education for tourism and hospitality industry. With reference to recent research, the article focuses on some of the appealing uses of language, culture in advertising, some visual aspects and how language teachers could exploit them in the classroom.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a7551650e9e28e9ada044679baf64fa8 https://hrcak.srce.hr/181059 Zobrazit plný text záznamu