Feels Like Home: Home Staging, Materiality, and Embodied Consumption
| Autor: | Vercel, Kelcie |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Meaning
SocArXiv|Social and Behavioral Sciences|Sociology|Culture Culture bepress|Social and Behavioral Sciences|Sociology|Sociology of Culture Consumers and Consumption SocArXiv|Social and Behavioral Sciences|Sociology|Body and Embodiment Social and Behavioral Sciences FOS: Sociology Cultural mediation bepress|Social and Behavioral Sciences|Sociology SocArXiv|Social and Behavioral Sciences|Sociology Sociology bepress|Social and Behavioral Sciences|Sociology|Human Ecology bepress|Social and Behavioral Sciences|Sociology|Tourism Housing bepress|Social and Behavioral Sciences Body and Embodiment Cultural sociology SocArXiv|Social and Behavioral Sciences|Sociology|Consumers and Consumption SocArXiv|Social and Behavioral Sciences Experience economy |
| Popis: | Bringing together research on culture, materiality and consumption, I conceptualize home stagers as market and cultural intermediaries who do their work in the space between a home (the product) and potential homebuyers (the consumer). Using data from the content analysis of nearly 200 staging documents, as well as from interviews and observations with home stagers, I describe the strategic cultural and material work performed by home stagers as they attempt to construct the optimal purchasing experience for potential buyers. Specifically, I examine how home stagers convey a home’s livability to buyers by using material objects to influence their senses, imaginations and processes of evaluation. In so doing, I reveal a previously overlooked process that shapes the most consequential consumption decision most people will ever make (Koklic and Vida 2009), and describe how this process may act as a mechanism of exclusion. I also contribute to work on cultural intermediaries more generally by describing two new dimensions along which their practices may vary: neutrality and temporal orientation. |
| Databáze: | OpenAIRE |
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