A MODEL FOR INTEGRATED SOFTWARE TO IMPROVE COMMUNICATION POLICY IN DENTAL TECHNICAL LABS
| Autor: | Plamen S. Rusev, Minko Milev, Emilia Georgieva, Juliyan V. Kostadinov, Neli Ermenlieva, Silviya N. Angelova |
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| Rok vydání: | 2017 |
| Předmět: |
lcsh:R5-920
Engineering marketing communications business.industry Integrated software Marketing communication integrated software lcsh:RK1-715 stomatognathic diseases stomatognathic system dental technical laboratories lcsh:Dentistry parasitic diseases Software technical review lcsh:Medicine (General) business Software engineering GeneralLiterature_REFERENCE(e.g. dictionaries encyclopedias glossaries) General Dentistry |
| Zdroj: | Journal of IMAB, Vol 23, Iss 2, Pp 1591-1594 (2017) |
| ISSN: | 1312-773X |
| DOI: | 10.5272/jimab.2017232.1591 |
| Popis: | Introduction: Integrated marketing communications (IMC) are all kinds of communications between organisations and customers, partners, other organisations and society. Aim: To develop and present an integrated software model, which can improve the effectiveness of communications in dental technical services. Material and Methods: The model of integrated software is based on recommendations of a total of 700 respondents (students of dental technology, dental physicians, dental technicians and patients of dental technical laboratories) in Northeastern Bulgaria. Results and Discussion: We present the benefits of future integrated software to improve the communication policy in the dental technical laboratory that meets the needs of fast cooperation and well-built communicative network between dental physicians, dental technicians, patients and students. Conclusion: The use of integrated communications could be a powerful unified approach to improving the communication policy between all players at the market of dental technical services. |
| Databáze: | OpenAIRE |
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