Segmenting the Generation Z Cohort University Students Based on Sustainable Food Consumption Behavior: A Preliminary Study

Autor: Evangelia-Zoi Bara, Spyridon Mamalis, Stavros Pavlidis, Irene Kamenidou
Jazyk: angličtina
Rok vydání: 2019
Předmět:
030309 nutrition & dietetics
Geography
Planning and Development
lcsh:TJ807-830
lcsh:Renewable energy sources
Computer-assisted web interviewing
consumer behavior
010501 environmental sciences
Management
Monitoring
Policy and Law
01 natural sciences
03 medical and health sciences
Market segmentation
Sustainable agriculture
Marketing
university students
Generation Z cohort
Consumer behaviour
lcsh:Environmental sciences
0105 earth and related environmental sciences
Consumption (economics)
lcsh:GE1-350
0303 health sciences
Greece
Renewable Energy
Sustainability and the Environment
lcsh:Environmental effects of industries and plants
digestive
oral
and skin physiology
Building and Construction
sustainability
Purchasing
lcsh:TD194-195
Sustainability
Cohort
marketing
Business
sustainable food consumption
Zdroj: Sustainability, Vol 11, Iss 3, p 837 (2019)
Sustainability
Volume 11
Issue 3
ISSN: 2071-1050
Popis: In-depth knowledge of sustainable food consumption behavior regarding university students, and especially the younger ones, reveals tendencies of the worlds&rsquo
sustainable future. This study aims to explore the sustainable food consumption behavior of the Generation Z cohort (18&ndash
23 years of age) that is studying at Greek universities and living away from home, and to segment them according to their behavior. Quantitative research was implemented with an online questionnaire, which resulted in a collection of 252 valid samples. The results revealed that the focus of sustainable food consumption behavior is limited to eating seasonal fruits and vegetables and purchasing regional food. Additionally, it identified two student segments based on sustainable food consumption behavior.
Databáze: OpenAIRE
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