Antecedents and consequences of perceived student employability in Qatar: parental perspective
| Autor: | Rima Charbaji El-Kassem, Elmogiera Elawad, Abdellatif Sellami |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Marketing
Economics and Econometrics Medical education University image media_common.quotation_subject 05 social sciences 050301 education Employability Educational standards Scholarship Perception 0502 economics and business Extracurricular activities 050211 marketing Parental perception Path analysis Factor analysis Path analysis (statistics) Psychology 0503 education Institutional policy media_common |
| Zdroj: | International Review on Public and Nonprofit Marketing. 15:575-589 |
| ISSN: | 1865-1992 1865-1984 |
| DOI: | 10.1007/s12208-018-0214-6 |
| Popis: | The aim of this research is to examine the factors that influence parental perceptions of the image of Qatar’s national university, Qatar University. The study builds on relevant scholarship on perceptions of organizational image and explores institutional image perceptions in the State of Qatar. Based on data collected from a sample of 256 Qatari parents, this study uses factor analysis in order to identify the variables that influence parental perceptions of Qatar University. The findings of this study indicate that the way parents perceive Qatar University is determined by three main factors: the institution’s educational standards, the facilities and extracurricular activities provided, and graduates’ employability. The paper concludes with recommendations for institutional policy and future research. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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