Capturing the sustainability features that most affect consumer evaluations case mobile phones
| Autor: | Anu Bask, Merja Halme, Markku Kuula |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Sustainable supply chain
Supply chain 05 social sciences Consumer evaluation Management Science and Operations Research Environmental economics Affect (psychology) Focus group Sustainability Management of Technology and Innovation 0502 economics and business focus groups 050211 marketing Business Product (category theory) Business and International Management ta512 050203 business & management mobile phones supply chain consumer perceptions |
| Zdroj: | SUPPLY CHAIN FORUM: AN INTERNATIONAL JOURNAL. 19(4):311-330 |
| ISSN: | 1625-8312 |
| Popis: | A product’s sustainability affects its consumer evaluation. Sustainable supply chain management (SSCM) research emphasizes the customer role, but typically adopts the company view. On the other han... |
| Databáze: | OpenAIRE |
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