Impact on Retail Marketing Global Era - An Overview (Marketing Channels)
| Autor: | S Rosita, M Jegan |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| DOI: | 10.5281/zenodo.2529655 |
| Popis: | As the 21st century begins to unfold, globalization has becomemore than just another piece of fancy jargon of the business lexicon. In fact, globalization in the sense of firms from all over the world interacting and dealing with each other is expected to be the normal state of affairs for the majority of businesses |
| Databáze: | OpenAIRE |
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