Stav potrošača u Vojvodini prema kozjem mlijeku i proizvodima od kozjeg mlijeka
| Autor: | Marija Pajić, Zsolt Becskei, Jelena Miocinovic, Tijana Lopičić-Vasić, Izabela Mugoša, Snežana Paskaš |
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| Rok vydání: | 2020 |
| Předmět: |
2. Zero hunger
0303 health sciences 030309 nutrition & dietetics goat milk goat dairy products consumer attitudes purchase behaviour 0402 animal and dairy science food and beverages 04 agricultural and veterinary sciences 040201 dairy & animal science 03 medical and health sciences Milk products Animal Science and Zoology Food science Business kozje mlijeko kozji mliječni proizvodi stavovi potrošača ponašanje kod kupovine Food Science |
| Zdroj: | Mljekarstvo : časopis za unaprjeđenje proizvodnje i prerade mlijeka Volume 70 Issue 3 |
| ISSN: | 1846-4025 0026-704X |
| DOI: | 10.15567/mljekarstvo.2020.0304 |
| Popis: | U radu su predstavljeni rezultati istraživanja provedenog u Pokrajini Vojvodina, Srbija, s ciljem da bi se ispitao stav potrošača u odnosu na kozje mlijeko i proizvode od kozjeg mlijeka. Istodobno, ispitivani su faktori koji utječu na percepciju potrošača i subjektivne norme u odnosu na kupovinu. Primijenjeno je kvantitativno istraživanje slučajnog uzorka i za tu svrhu je upotrjebljen strukturirani upitnik. Rezultati ovog istraživanja pokazali su značajno manje prihvaćanje kozjeg mlijeka i mliječnih proizvoda u usporedbi s kravljim mlijekom i mliječnim proizvodima. Od 440 ispitanika, 24,2 % nije konzumiralo kozje mlijeko i utvrđen je značajan pozitivan utjecaj (p This study presents the results of a survey conducted in the Province of Vojvodina, Serbia to investigate consumers’ attitudes towards goat milk and goat milk products. Furthermore, the factors affecting consumer perception and subjective norms with respect to purchase were examined. The quantitative random survey was conducted and the data were collected using a structured questionnaire. The findings from this study revealed significantly lower acceptance of goat milk and dairy products compared to bovine milk and dairy products. Of total 440 respondents, 24.2 % had never consumed goat milk with significant positive impact (p |
| Databáze: | OpenAIRE |
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