Consuming Gastronomy While Travelling: What Do Tourists Want?
| Autor: | Roberta Garibaldi, Matthew J. Stone, Andrea Pozzi |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Consumption (economics)
Gastronomy tourism travellers’ behaviour media_common.quotation_subject Socialization Gastronomy Settore SECS-P/08 - Economia e Gestione delle Imprese Destinations Variety (cybernetics) gastronomic experiences travellers’ profile Promotion (rank) Sociology Marketing Tourism media_common Diversity (politics) |
| Zdroj: | Tourism in the Mediterranean Sea ISBN: 9781800439016 |
| Popis: | This contribution explores the demand side of gastronomy tourism, in particular the characteristics of travellers who are driven by their gastronomic interest. Such ‘passionate tourists’ gain a number of experiences from gastronomy within their holidays, and these ranges from enjoyment to socialization and learning. Regardless of their motivation to travel, gastronomic experiences are often taken in conjunction with other activities available (especially those related to culture). Practical implications for destinations include improvements in thematic offerings (both in terms of variety and authenticity), cross-marketing activities and promotion. In doing so, they need to become aware of the diversity of consumption patterns of these tourists. |
| Databáze: | OpenAIRE |
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