Critical success factors of public health sponsorship in Australia
| Autor: | Isaac Cheah, Ian Phau, Billy Sung, Kevin Teah |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
medicine.medical_specialty
Health (social science) Leverage (finance) Health Promotion 03 medical and health sciences 0302 clinical medicine Political science Critical success factor medicine Humans Healthy Lifestyle 030212 general & internal medicine 030505 public health business.industry Public health Australia Public Health Environmental and Occupational Health Stakeholder Public relations Health promotion Social Marketing Observational study Public Health 0305 other medical science business Art Sports |
| Zdroj: | Health Promotion International. 35:42-49 |
| ISSN: | 1460-2245 0957-4824 |
| Popis: | Public health sponsorship is a unique phenomenon in Australia. The current research examines the critical success factors of Western Australian Health Promotion Foundation’s (Healthway) sponsorship program, Australia’s largest public health sponsorship program. Using stakeholder interviews and expert observational studies, two studies present five key success factors: (i) effective segmentation and targeting of health messages; (ii) collaboration between Healthway and partnering organization to leverage sponsored events; (iii) displacement of unhealth sponsorship; (iv) use of leveraging strategies to raise awareness of health messages; and (v) environmental changes that facilitate behavioural change. The current research provides insights into how and why sponsorship is an effective public health promotion tool. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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