Kesiapan Digital Masyarakat Kampung Adat Naga pada Pelaksanaan One Village One Product

Autor:	Preciosa Alnashava Janitra, Nindi Aristi
Rok vydání:	2019
Předmět:	OVOP Communication. Mass media traditional village ComputingMilieux_COMPUTERSANDSOCIETY digital readiness P87-96 GeneralLiterature_MISCELLANEOUS ICT adoption
Zdroj:	Jurnal Ilmu Komunikasi, Vol 16, Iss 1 (2019)
ISSN:	2548-8643 1829-6564
Popis:	The implementation of One Village One Product (OVOP) program in Indonesia refersto the economic development of one village with one main product from the villagers’ creativity. Naga traditional village is one of traditional villages producing handicraft from natural resources. The use of ICT for promoting and marketing faces obstacles related to ICT adoption and digital readiness of the villagers. Case study method was deployed through in-depth interviews to five key informants. Based on the diffusion of innovation theory, the result shows the ICT adoption is in early majority level and their digital readiness is in the unprepared group
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a409bbeb88148d7c4300add6be99a437 https://doi.org/10.24002/jik.v16i1.1413 Zobrazit plný text záznamu