USE OF COMPUTER-GENERATED IMAGES AND CONJOINT ANALYSIS TO INVESTIGATE SENSORY EXPECTATIONS

Autor:	Rosires Deliza, Duncan Hedderley, Hal Macfie
Rok vydání:	2003
Předmět:	Need for cognition Communication Computer science business.industry Computer-generated imagery Sensory system Sweetness Sensory Systems Conjoint analysis Naturalness Background color business Food Science Cognitive psychology
Zdroj:	Scopus-Elsevier
ISSN:	1745-459X 0887-8250
Popis:	Consumers unfamiliar with passion-fruit juice were presented with 24 computer generated package images on which six packaging factors (background color, picture, information, brand, language and shape) had been manipulated and asked to give scores for six expected sensory attributes (sweetness, pureness, sharpness, refreshing, freshness, naturalness) and liking. Significant effects were obtained for each attribute, with background color and information being the most important. Consumers varying in Need For Cognition (NFC) were affected differently by the investigated features of the package. High NFC individuals used less of the packaging factors than low NFC subjects did.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a3fe6ef8003f7298cbaa43b8092d44ce https://doi.org/10.1111/j.1745-459x.2003.tb00401.x Zobrazit plný text záznamu Plný text