The level of context dependence of engagement markers in Peninsular Spanish and US business websites
| Autor: | Francisco Miguel Ivorra-Pérez, Rosa Giménez-Moreno |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
engagement markers
lcsh:P101-410 business.industry media_common.quotation_subject Context (language use) digital genre General Medicine Public relations Intercultural communication lcsh:Language. Linguistic theory. Comparative grammar context Focus (linguistics) Presentation Quantitative analysis (finance) Observational study Sociology business media_common |
| Zdroj: | Revista de Lenguas para Fines Específicos, Vol 24, Iss 2 (2019) |
| ISSN: | 2340-8561 |
| DOI: | 10.20420/rlfe.2018.364 |
| Popis: | This paper examines the impact of Spaniards’ and North-Americans’ level of context dependence (Hall, 1976) on the engagement markers (Hyland & Tse, 2004) used on the presentation page of 100 business websites from the toy sector (50 from Spain and 50 from the US). Following an observational and a quantitative analysis, the findings reveal remarkable statistical differences in the interactional discourse of this digital genre, which may be a valuable source of information for export companies to introduce their products abroad by means of their business websites. In addition, we believe that the business website can be used in the teaching and learning of Spanish and English for professional purposes, with a special focus on the way interactional discourse is produced and interpreted in this digital genre cross-culturally. |
| Databáze: | OpenAIRE |
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