ÜNİVERSİTE ÖĞRENCİLERİNİN SOSYAL SORUMLU SATIN ALMA DAVRANIŞLARI PROFİLİ ÜZERİNE BİR ARAŞTIRMA
| Autor: | Yusuf Zafer Can Uğurhan, Betül Çepni Şener, İbrahim Halil Yaşar |
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| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: | |
| Zdroj: | Erciyes iletişim Dergisi, Vol 5, Iss 3, Pp 174-186 (2018) |
| ISSN: | 2667-5811 1308-3198 |
| Popis: | The main theme of this study is the consumer socially responsible buying behaviors. For this purpose, the socially responsible buying behaviors and orientations of Anadolu University students have been analyzed and various findings have been obtained. In this context, socially responsible buying behaviors and tendencies have been tried to be determined by applying the questionnaire of 448 students selected from the quota sampling method of 23417 students who are educated in of 14 faculties and a state conservatory of Anadolu University undergraduate level. In this survey conducted in the general screening model, it has been attempted to determine that socially responsible buying behaviors of the participants by performing mutual relational screening between dependent and independent variables. As a result, it has been found out that there is a meaningful difference in the socially responsible buying behavior of the students as well as the findings regarding the socially responsible buying behaviors of the students. |
| Databáze: | OpenAIRE |
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