Market Entry Strategies of Passenger Carmakers – The Case Study of the Czech Republic
| Autor: | Paul-Marc Collin, Hana Machková |
|---|---|
| Přispěvatelé: | Laboratoire de Recherche Magellan, Université Jean Moulin - Lyon 3 (UJML), Université de Lyon-Université de Lyon-Institut d'Administration des Entreprises (IAE) - Lyon |
| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Předmět: |
Czech
Strategy and Management Automotive industry Joint venture Foreign direct investment lcsh:Business [SHS]Humanities and Social Sciences case study market entry strategies Management of Technology and Innovation Business and International Management Productivity Strategic alliance Industrial organization Czech Republic market entry business.industry Investment (macroeconomics) language.human_language Economy Greenfield project language car manufacturers [SHS.GESTION]Humanities and Social Sciences/Business administration Business lcsh:HF5001-6182 |
| Zdroj: | Central European Business Review Central European Business Review, 2015, 4 (3), pp.23-34. ⟨10.18267/j.cebr.130⟩ Central European Business Review, University of Economics Prague, 2015, 4 (3), pp.23-34 Central European Business Review, Vol 4, Iss 3, Pp 23-34 (2015) |
| ISSN: | 1805-4862 |
| DOI: | 10.18267/j.cebr.130⟩ |
| Popis: | International audience; In 2014, the Czech automotive industry had a record-breaking year with 1 278 000 motor vehicles manufactured. This was a result of the investment of three major carmakers, who entered into the Czech Republic, because they believed in the industrial capacity of the country and its strategic location in Central Europe. The goal of this article is to analyze the different entry strategies into the Czech market and to compare the results of different strategic approaches for both foreign private investors and the recipient country. The main research method used in this article is a case study. In our case studies, we will analyze the cases of the Volkswagen group and its acquisition of the manufacturer Škoda, the greenfield investment of Hyundai, and the strategic alliance of the French car producer PSA with Japanese Toyota who had founded the TPCA joint venture in the Czech Republic. All three case studies show examples of good practices and prove that foreign direct investment (FDI) has the potential to generate employment, raise productivity, transfer skills and technology, enhance exports and contribute to the long-term economic development of the country. |
| Databáze: | OpenAIRE |
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