The Influence of Information Sources on Inter- and Intra-Firm Diffusion: Evidence from UK Farming
| Autor: | James Waters |
|---|---|
| Rok vydání: | 2013 |
| Předmět: |
Government
Persuasion Agricultural machinery Process (engineering) business.industry media_common.quotation_subject jel:D83 Dual (category theory) Agriculture jel:O33 Organic farming jel:Q12 Marketing Diffusion (business) Innovation Intra-firm diffusion Information acquisition Dual process persuasion theory business jel:Q16 media_common |
| Zdroj: | SSRN Electronic Journal. |
| ISSN: | 1556-5068 |
| DOI: | 10.2139/ssrn.2349578 |
| Popis: | We study the effect of different information sources on diffusion between and within companies. Our model of economically optimising farmers replicates results from dual process persuasion theory, and predicts that inter-firm diffusion will be primarily affected by reliable, easily accessible information while intra-firm diffusion will be influenced by technical information. The results are tested on UK farming data. Consistent with our model, information from agents, suppliers, farmers, and agricultural magazines influences inter-firm adoption, from buyers influences intra-firm adoption, and from crop consultants, academics, government, and an industry body influences both. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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