Design sprint for SMEs: an organizational taxonomy based on configuration theory
| Autor: | Claudio Dell'Era, Stefano Magistretti, Nicola Doppio |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Knowledge management
Knowledge sharing business.industry Process (engineering) Computer science Design thinking 05 social sciences SMEs Context (language use) Management Science and Operations Research General Business Management and Accounting Creative industries Leverage (negotiation) Sprint Knowledge translation 0502 economics and business 050211 marketing business 050203 business & management Configuration theory Design sprint |
| Zdroj: | Management Decision. 58:1803-1817 |
| ISSN: | 0025-1747 |
| DOI: | 10.1108/md-10-2019-1501 |
| Popis: | PurposeDesign approaches to innovation are booming in both the academic and practitioner worlds. Tech giants are proposing different methodologies to develop technological innovation leveraging design principles, for example, Amazon with working backward and Google with Design Sprint. However, little is known on the role of these methodologies in managing the knowledge translation among different stakeholders. This paper aims to investigate how Design Sprint approaches can face digital challenges and foster collaborations.Design/methodology/approachThrough interviews and participatory observations of ten exploratory cases of SME adoption of the Design Sprint methodology, data were collected, organized, clustered and then validated. Furthermore, by adopting a configuration theory perspective, the data have been processed to contribute to the emergence of two Design Sprint organizational taxonomy.FindingsCompetences, type of design challenge and the process followed emerge from the cases as key drivers of different Design Sprint configurations. Moreover, the configuration theory helped in identifying two Design Sprint taxonomies named Willing and Wondering configurations. Finally, the paper provides managers with practical guidelines on how to leverage these configurations to make this approach more effective for SMEs and how this method helps the knowledge translation.Originality/valueThe value and originality of the paper are in defining Design Sprint from a theoretical point of view and offering practical guidelines on how to adapt it to the particular context of collaborative digital environments of SMEs. Moreover, it contributes to enlarging the relevance of configurational theory in the creative industries. |
| Databáze: | OpenAIRE |
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