Assumed Policy Similarity and Voter Preference
Autor: | William D. Crano, Ryan M. Quist |
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Rok vydání: | 2003 |
Předmět: |
Operationalization
Social Psychology media_common.quotation_subject Politics Public Policy Sample (statistics) Social attraction Choice Behavior United States Similitude Logistic Models Attitude Similarity (network science) Secondary analysis Voting Humans Psychology Social psychology Preference (economics) Forecasting media_common |
Zdroj: | The Journal of Social Psychology. 143:149-162 |
ISSN: | 1940-1183 0022-4545 |
Popis: | The effects of attitude similarity on voters' preferences were examined. Using secondary analyses, the authors created measures of assumed similarity across 6 issues between voters and U.S. presidential candidates (in 1972). Greater similarity was associated with greater attraction (operationalized in terms of voters' presidential preferences). In 2 independent analyses, perceived similarity resulted in predictive accuracy of 84% to 88%. In a 3rd analysis, the predictive efficiency of each of 6 similarity measures was determined and used to develop a model that accurately predicted voters' actions in a hold-out sample. Findings demonstrate the importance of perceived attitude similarity in determining voter preferences and suggest the utility of earlier similarity-attraction research for the development of models of policy choice behavior. |
Databáze: | OpenAIRE |
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