Key dimensions of memorable gastronomic experience: application of Q-methodology

Autor:	Rašan, Dora, Laškarin Ažić, Marina
Rok vydání:	2023
Předmět:	Marketing memorable gastronomic experience service quality food quality physical environment value for money emotions Q-methodology Tourism Leisure and Hospitality Management Management Information Systems
Zdroj:	Journal of Hospitality Marketing & Management. :1-16
ISSN:	1936-8631 1936-8623
DOI:	10.1080/19368623.2023.2188625
Popis:	Gastronomy is considered a vital resource and is a key component of a memorable tourism experience. Some studies have explored memorable gastronomic experience (MGE) but have been unable to provide a comprehensive overview of the topic. The purpose of this research is to advance knowledge in relation to MGE. The Q-methodology of research synthesis (QMRS) was applied to identify MGE dimensions and support qualitative and quantitative approaches within the research process. The findings of the study contribute to a greater understanding of MGE by providing a conceptual model.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9fea1b0134b81bb129dcf2d552ce5fcf https://doi.org/10.1080/19368623.2023.2188625 Zobrazit plný text záznamu