Multinational enterprise—Nongovernmental organization partnerships: A case study of Accor and the Parada Foundation

Autor:	Rosa Forte, Sara Cardoso
Rok vydání:	2020
Předmět:	Organizational Behavior and Human Resource Management Multinational corporation Nongovernmental organization Foundation (engineering) Business Business and International Management Management
Zdroj:	Global Business and Organizational Excellence. 40:19-30
ISSN:	1932-2062 1932-2054
Popis:	The influence of nongovernmental organizations (NGOs) has increased in recent years, pressuring both multinational enterprises (MNEs) and governments to be more conscious of social issues. For this and other reasons, partnerships between NGOs and MNEs have become common. However, most studies of this phenomenon have focused on conflict in African countries and the role they can play in promoting reconciliation and peace. This work focuses on a less explored theme, analyzing the role such partnerships can play in an economically developed country. Here we look at how a partnership between a French owned multinational hotel group—Accor—and a Romanian NGO—The Parada Foundation—helped marginalized young people living on the streets of Bucharest. The paper examines the intricacies of MNE–NGO partnerships, and indicates how both may benefit from it. It concludes with some practical guidelines on the strategies that can be used to create a win–win relationship.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9fa75508c96805a2893fb95c1eb1cb21 https://doi.org/10.1002/joe.22061 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.