Empirical Literature on the Business Pitch: Classes, Critiques and Future Trends
| Autor: | Paula Cabezas, Omar Sabaj, Carlos González-Vergara, Germán Varas, Alvaro Pina-Stranger |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Entrepreneurship
02 engineering and technology lcsh:Technology Pitch class Empirical research innovation discourse 020204 information systems Management of Technology and Innovation lcsh:Technology (General) 0502 economics and business 0202 electrical engineering electronic engineering information engineering sort Sociology lcsh:T business.industry Field (Bourdieu) 05 social sciences business pitch innovation genres Public relations Focus (linguistics) Work (electrical) lcsh:T1-995 Literature study business 050203 business & management |
| Zdroj: | Journal of technology management & innovation v.15 n.1 2020 SciELO Chile CONICYT Chile instacron:CONICYT Journal of Technology Management & Innovation, Vol 15, Iss 1 (2020) |
| Popis: | The growing importance of entrepreneurship and innovation for economic growth has propitiated a discursive genre that nowadays is almost omnipresent, i.e., the pitch. As with other emerging genres used in professional settings (e.g., selling presentations, business plans, etc.), several instructional discourses regarding the pitch have come out in the form of manuals and courses offering training on “how to make a pitch more powerful”. Empirical research, however, is less common. The aim of this paper is to qualitatively review and sort out the existing empirical research on the pitch. For this, three classifying categories are proposed according to its reception (mainly by investors), the focus on discursive features, and its evolution. Finally, some critiques to the empirical research on the pitch and a description of some future trends on the field are provided. This work may be useful for professionals interested in innovation and entrepreneurship, areas in which this emerging discourse broadly circulates. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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