Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal
| Autor: | Mélanie Lefevre |
|---|---|
| Rok vydání: | 2014 |
| Předmět: |
Economics and Econometrics
choice-based conjoint analysis hedonic regression milk preference for local origin Senegal Demand and Price Analysis Food Consumption/Nutrition/Food Safety Livestock Production/Industries Marketing 05 social sciences Advertising Product characteristics Preference Product (business) Agricultural science 0502 economics and business Value (economics) Economics 050202 agricultural economics & policy 050207 economics Hedonic regression Agronomy and Crop Science |
| Zdroj: | Agricultural and Resource Economics Review. 43:158-177 |
| ISSN: | 2372-2614 1068-2805 |
| DOI: | 10.1017/s1068280500006961 |
| Popis: | Senegalese consumers prefer milk-based dairy products that are local and fresh to ones produced with imported powder. However, prices for fresh-milk-based and powder-based products are not significantly different. I address this puzzle by first confirming the preference using choice-based conjoint data to evaluate whether Senegalese consumers will pay a significant positive premium for fresh local products. I then identify price determinants using a unique dataset of milk product characteristics. The results verify the Senegalese preference for fresh local dairy products and show that consumers' misinformation regarding product composition prevents them from allocating a higher price to local milk-based products. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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