The Urban Museum as a Creative Tourism Attraction: London Museum Lates Visitor Motivation

Autor: Ayeon Choi, Chulwon Kim, Graham Berridge
Rok vydání: 2020
Předmět:
Zdroj: Sustainability, Vol 12, Iss 9382, p 9382 (2020)
Sustainability
Volume 12
Issue 22
ISSN: 2071-1050
DOI: 10.3390/su12229382
Popis: The urban museum has become a multi-functional institution that transcends the functional display of artifacts. The museum has become, in cities, a hybrid institution that keeps its doors open late to support a wide variety of special events. This study explored London&rsquo
s &ldquo
Museum Lates&rdquo
programs and event characteristics, theoretical views of museums as cultural and creative tourism attractions. Furthermore, the study applied the contextual model of learning to understand visitor attendance motivations. The authors employed an interpretive approach using interviews with two types of participants: event visitors and event coordinators. The findings suggest that attendees possess personal, physical, and socio-cultural motivations for participating in &ldquo
events. The characteristics of late events&mdash
extraordinary quality and evening-time atmosphere&mdash
produce different effects from those of current museum exhibitions held during regular operating hours. &ldquo
events can contribute to achieving cultural sustainability, adding a cultural construct to the traditional three pillars of sustainability.
Databáze: OpenAIRE