The Impact of Digital Communication and PR Models on the Sustainability of Higher Education during Crises
| Autor: | Umut Ayman, Ülfet Kutoğlu Kuruç, Anıl Kemal Kaya |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Coronavirus disease 2019 (COVID-19)
Higher education Geography Planning and Development COVID-19 pandemic TJ807-830 Developing country 050801 communication & media studies Crisis management Management Monitoring Policy and Law TD194-195 Renewable energy sources 0508 media and communications Political science PR models 0502 economics and business GE1-350 crisis management higher education systems Face-to-face interaction Crisis communication Environmental effects of industries and plants Point (typography) Renewable Energy Sustainability and the Environment business.industry online communication 05 social sciences Public relations Environmental sciences Sustainability business 050203 business & management |
| Zdroj: | Sustainability, Vol 12, Iss 8295, p 8295 (2020) Sustainability Volume 12 Issue 20 |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su12208295 |
| Popis: | Currently, the world is going through a pandemic, COVID-19, that affects the four pillars of organizational sustainability. At this point, institutions&rsquo sustainability depends on how they handle crisis communication. It seems that institutions that can adapt themselves to changes regarding the usage of digital communication platforms are survivors, and even winners, of this crisis. The general belief concerning education in developing countries claims that these countries are slow in adapting to technological innovations. Being a developing country, North Cyprus has a multi-cultural environment due to the presence of international students in tertiary education. This study explores how two public and two private universities maintained sustainability in higher education during COVID-19 by discussing the public relations models (PR) that they have used regarding digital communication. This study uses a qualitative content analysis and a quantitative method. The paper asserts that the effective usage of digital communication contributes to the sustainability of universities during this crisis. The findings revealed that the posts (text/image/poster) and videos these universities share are more concentrated on either press agentry or the public information model. Yet, a two-way symmetrical model that maintains dialogue within stakeholders is practiced less than the other PR models. Hence, there is a need for the universities to listen to their stakeholders not only in face to face communication but more through digital communication platforms as well. |
| Databáze: | OpenAIRE |
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