The Giunta's Publishing and Distributing Network and Their Supply to the European Academic Market
| Autor: | Ottone, Andrea |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Publishing Sacrobosco’s De sphaera in Early Modern Europe. Modes of Material and Scientific Exchange Publishing Sacrobosco’s De sphaera in Early Modern Europe ISBN: 9783030865993 Publishing Sacrobosco’s De sphaera in Early Modern Europe: Modes of Material and Scientific Exchange Publishing Sacrobosco’s De sphaera in Early Modern Europe |
| DOI: | 10.1007/978-3-030-86600-6_8 |
| Popis: | This essay presents the Giunta publishing firm as a transnational network, highlighting its ideal center and peripheries. It describes the construction of a business model in conjunction with marketing channels and a consequent publishing plan intended to enhance the firm’s reputation in a specific slice of the book market: the clergy and the high professions. At the center of this narrative are several instances of the Giunta endeavoring to commercialize Sacrobosco’s Sphaera. I argue that, regardless of the eight known instances in which the Giunta family published Sacrobosco, the Tractatus de sphaera remained of marginal interest in the general publishing plan laid down by the firm. |
| Databáze: | OpenAIRE |
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