The Importance of Media on Decision to Undergo Cosmetic Surgery Operation

Autor: Mehmet Sonmez, Elif Esiyok
Rok vydání: 2022
Předmět:
Zdroj: Aesthetic Plastic Surgery. 46:3101-3107
ISSN: 1432-5241
0364-216X
DOI: 10.1007/s00266-022-03139-4
Popis: How media disseminates ideal beauty, and its effect on the decision-making process of cosmetic procedures are among the most discussed topics in the literature. This study aimed to investigate the effects of media on patients' decisions to undergo cosmetic surgery.Between March and September 2021, 82 patients participated in this study and informed consent was obtained from all patients. A questionnaire containing three different parts was developed by a consultant plastic surgeon and a public relations and marketing specialist, according to the literature. All statistical analyses were performed using SPSS version 22.0.The majority of patients underwent rhinoplasty (31.7%), breast reduction (25.6%), and breast augmentation (12.2%). Some of the patients underwent two different operations (6%). The correlation analysis results showed that, there was a medium, positive correlation between wanting to be attractive and thinking that media is an important tool in the decision to undergo cosmetic surgery (r=.307, p.01). Want to look like people on the media and compare themselves with those showing a positive and strong correlation (r=.640, p.01). The photographs on the magazines affected the patients aged between 40-49 and 50-59 more (χThe study concludes that media is not only important for disseminating beauty ideals but is also an important source during decision making. However, further studies with more participants and objective scales are needed to verify our results.This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .
Databáze: OpenAIRE
Externí odkaz: