Supplemental Material, 850504_supplement - The 'Commitment Projection' Effect: When Multiple Payments for a Product Affect Defection from a Service
Autor: | Nitzan, Irit, Danit Ein-Gar |
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Rok vydání: | 2019 |
Předmět: | |
DOI: | 10.25384/sage.8924684 |
Popis: | Supplemental Material, 850504_supplement for The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service by Irit Nitzan and Danit Ein-Gar in Journal of Marketing Research |
Databáze: | OpenAIRE |
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