Supplemental Material, 850504_supplement - The 'Commitment Projection' Effect: When Multiple Payments for a Product Affect Defection from a Service

Autor: Nitzan, Irit, Danit Ein-Gar
Rok vydání: 2019
Předmět:
DOI: 10.25384/sage.8924684
Popis: Supplemental Material, 850504_supplement for The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service by Irit Nitzan and Danit Ein-Gar in Journal of Marketing Research
Databáze: OpenAIRE