A study of the factors influencing customers’ impulse buying behavior in restaurants
| Autor: | Ching-Shu Su, Pei-Hsun Lu |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
lcsh:TX901-946.5
media_common.quotation_subject Otelcilik Konaklama Spor ve Turizm lcsh:G1-922 impulse purchase Development restaurant Revenue Hardware_ARITHMETICANDLOGICSTRUCTURES Marketing Big Five personality traits dining environment Reference group media_common impulse ordering business.industry Impulse purchase Hospitality industry Hospitality Leisure Sport and Tourism Tourism Leisure and Hospitality Management Impulse (psychology) Business lcsh:Hospitality industry. Hotels clubs restaurants etc. Food service impulse buying lcsh:Geography (General) impulse buying impulse purchase impulse ordering dining environment restaurant |
| Zdroj: | Advances in Hospitality and Tourism Research, Vol 6, Iss 1, Pp 47-67 (2018) Volume: 6, Issue: 1 47-67 Advances in Hospitality and Tourism Research (AHTR) |
| ISSN: | 2147-9100 2148-7316 |
| Popis: | Nowadays, while facing the intense competition in restaurant business, in order to increase sales revenue and customers’ average check, understanding how to encourage customers’ impulse buying behavior is very important. Therefore, to figure out the influential factors of customers’ impulse buying (ordering) behavior is imperative to restaurant operation and management. Does the dining environment of restaurant have any effect on impulse ordering behavior? Is reference group a factor in impulse ordering behavior? Whether customers’ personality traits play a role in their impulse ordering behavior? These questions are important but remain understanding in existing literature. Therefore, this study examines the relationship of these factors and impulse buying behavior by taking quantitative approach. The findings correspond to those of the research in impulse buying behavior. It was suggested that “impulse buying behavior” could be a research topic worth of being explored in hospitality industry, and significant managerial and theoretical implications were proposed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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