The challenges and benefits of analyzing feedback comments in surveys: Lessons from a cross-national online survey of small-scale cannabis growers

Autor: Bernd Werse, Sharon R. Sznitman, Aili Malm, Tom Decorte, Vibeke Asmussen Frank, Gary Potter, Monica J. Barratt, Gerrit Kamphausen, Simon Lenton, Pekka Hakkarainen
Jazyk: angličtina
Rok vydání: 2019
Předmět:
Zdroj: Methodological Innovations, Vol 12 (2019)
METHODOLOGICAL INNOVATIONS
Decorte, T, Malm, A, Sznitman, S R, Hakkarainen, P, Barratt, M J, Potter, G R, Werse, B, Kamphausen, G, Lenton, S & Frank, V A 2019, ' The challenges and benefits of analyzing feedback comments in surveys : Lessons from a cross-national online survey of small-scale cannabis growers ', Methodological Innovations, vol. 12, no. 1, pp. 1-16 . https://doi.org/10.1177/2059799119825606
ISSN: 2059-7991
DOI: 10.1177/2059799119825606
Popis: It is common practice in survey questionnaires to include a general open and non-directive feedback question at theend, but the analysis of this type of data is rarely discussed in the methodological literature. While these open-endedcomments can be useful, most researchers fail to report on this issue. The aim of this article is to illustrate and reflectupon the benefits and challenges of analyzing responses to open-ended feedback questions. The article describes theexperiences of coding and analyzing data generated through a feedback question at the end of an international onlinesurvey with small-scale cannabis cultivators carried out by the Global Cannabis Cultivation Research Consortium.After describing the design and dataset of the web survey, the analytical approach and coding frame are presented.The analytical strategies chosen in this study illustrate the diversity and complexity of feedback comments which posemethodological challenges to researchers wishing to use them for data analyses. In this article, three types of feedbackcomments (political/policy comments, general comments of positive and negative appreciation, and methodologicalcomments) are used to illustrate the difficulties and advantages of analyzing this type of data. The advantages ofanalyzing feedback comments are well known, but they seem to be rarely exploited. General feedback questions atthe end of surveys are typically non-directive. If researchers want to use these data for research and analyses, theyneed a clear strategy. They ought to give enough thought to why they are including this type of question, and developan analytical strategy at the design stage of the study
Databáze: OpenAIRE