Brand teams and distribution of wealth in Brazilian State Championships
| Autor: | Carlos María Fernández-Jardón, Thadeu Gasparetto, Angel Barajas |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Marketing
Competition structure redistribution effect Brazilian football State Championships brand-teams business.industry Strategy and Management Distribution of wealth media_common.quotation_subject 05 social sciences Attendance Redistribution (cultural anthropology) jel:E25 jel:H23 jel:L83 Competition (economics) jel:L10 State (polity) Tourism Leisure and Hospitality Management 0502 economics and business Revenue Business 050207 economics Business and International Management 050212 sport leisure & tourism media_common Mass media |
| Zdroj: | Sport, Business and Management: An International Journal. 8:2-14 |
| ISSN: | 2042-678X |
| DOI: | 10.1108/sbm-03-2017-0016 |
| Popis: | Purpose The purpose of this paper is to analyse the demand for tickets in the Brazilian State Championships focussing in the impact generated by the brand teams as well as the play-off matches in the demand for tickets and, consequently, in the match day revenues. Design/methodology/approach An equations system by three-stage least square estimator is employed. The data set comprises 1,114 matches from Mineiro, Carioca and Paulista Championships over the seasons 2013-2015. Findings All explanatory variables increase both attendance and match day revenues. However, the most important goal is the distribution of wealth found. The presence of brand teams in those championships provides a financial aid for smaller teams. Practical implications The proposals from the mass media to exclude the brand teams and design those championships exclusively in play-off stages should not be implemented by the policymakers. On the contrary, rearranging the design of the competition with more matches between small teams and brand teams may help to all of them. Originality/value The paper contributes to introduce the Brazilian State Championships in the sport economics literature as well as evidences the redistribution effect of wealth among clubs. |
| Databáze: | OpenAIRE |
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