Justifying Age Thresholds for Mammographic Screening: An Application of Pragma-Dialectical Argumentation Theory
Autor: | Bert Meuffels, Peter J. Schulz |
---|---|
Přispěvatelé: | ASCA (FGw) |
Rok vydání: | 2011 |
Předmět: |
Adult
medicine.medical_specialty Health (social science) Persuasive Communication Breast Neoplasms Argumentation theory Breast cancer screening medicine Humans Mass Screening Mammography Anecdotal evidence Aged Netherlands Dialectic medicine.diagnostic_test Communication Age Factors Middle Aged Family medicine Female Pamphlets Factor Analysis Statistical Psychology Social psychology |
Zdroj: | Health Communication, 27(2), 167-178. Routledge |
ISSN: | 1532-7027 1041-0236 |
DOI: | 10.1080/10410236.2011.571758 |
Popis: | Information campaigns on breast cancer screening in the Netherlands need to convince women above 50 years of age to have biannual mammography, and women below 50 years of age that regular mammograms are not recommended for them. This article reports the results of two experiments in which the construction of the persuasive messages was informed by argumentation-theoretical insights. No differences were found between either statistical and anecdotal evidence or gain- and loss-framing in the attempt to convince women under 50 that they normally do not need regular mammography. A striking contrast emerged, however, between the overwhelming acceptance of breast cancer screening for women above 50 and the relative restraint and reluctance to consent that mammography is usually not recommended for women under 50. The reluctance to accept that regular mammography is not recommended for women under 50 is traced back to ego involvement. |
Databáze: | OpenAIRE |
Externí odkaz: |